Zemgale is located in the central part of Latvia, to the South from Riga. Region is located along the border of Lithuania and is also bordered by the Latgale, Vidzeme, Kurzeme and Riga planning regions. It is located in the central part of the Zemgale plain.
The Zemgale area includes 10 742 sq km, which is 16.6% of the total territory of Latvia. The cities occupy 645 sq km, or 6% of the total territory of the Zemgale region.
The high soil fertility and relatively unpolluted agricultural and natural areas are significant advantages of Zemgale, which defines the potential for agricultural development and specialisation.
Forests cover about 40% of the territory in Zemgale. Taking into consideration the existing forest resources it is a great possibility to develop woodworking successfully.
There are considerable peat, clay, dolomite, rock gypsum, limestone, gravel and sand extraction places in Zemgale, in total of 156 mineral extraction places within the territory.
Zemgale is crossed by two major Latvian rivers - Daugava and Lielupe.
The stocks of the water resources are sufficient both for economic activities and human consumption. Ground water is mainly used for water supply.

Zemgale is crossed by five national importance roads and important international transport corridors and their intersection, the main highway and railway lines, long-distance natural gas and petroleum pipelines and fiber optic cables.

Special Values of Zemgale:

• There are located two cities of national importance in the region - Jelgava and Jekabpils, which have been developing as education, health, culture, sports and science centers and is the region's development and Latvian impellent;
• The second highest density of the population is in Zemgale, as well as the lowest demographic load among the regions of Latvia;
• There is the third largest university in Latvia - Latvia Agricultural University, 12 other universities branches, one college, one branch Office College and eight vocational training institutions which provide wide opportunities for development of human resources in the region;
• Zemgale has intellectual and scientific potential, especially in agriculture and forestry sectors, which promote high-quality professional training and research development;
• Zemgale has long industrial production and handicraft traditions, advanced processing and manufacturing industry - wood, metal industry, chemical industry, mining, textile industry, which employs 18% of all workers in the region;
• A business supportive infrastructure has been developed in the region - business incubators and business parks, industrial and logistics parks, research institutes and technology transfer centers.

A long-term development vision provides that Zemgale should be a region with a favourable living environment, a region with the developed knowledge-intensive economy, production units and services with high added value, and a region with a cultural environment and landscape typical of Zemgale, where the balance between the individual and environment is maintained.